Ebay store templates are a good place to start, and many of them are free. Ebay itself provides you with some great templates to spruce up the design of your store at no cost (though they don't advertise them very heavily for some reason). Here are a few things to keep in mind if you're contemplating redesigning your storefront:
- Give buyers what they want as soon as they get in the front door. Buyers like lots of photos, and they like to be able to find their way around your store easily. Don't bog it down with useless stuff or extra categories that simply aren't necessary, just make it easy to find what they're looking for.
- Be sure to include a search box for your store. Let them search around your inventory and see what you have. As great as your store looks, they still want to get in, make a purchase, then get on with their lives.
- Come up with a more professional looking logo. If you can't design one yourself, they're for sale for a very reasonable price on Ebay and elsewhere. You just have to look. Or, maybe you might know someone that would design one for you. The point is, if you aren't a graphic artist, then you should highly consider this. It is the symbol of your business, after all!
- Make sure the design of the store compliments what you sell. If you're selling cookware and the background of your store is neon green with peace symbols, that's not only irrelevant, it's a turn off. Go with something subtle and stick with neutral colors. Reserve bold colors for where you really want buyers to see something, and avoid large, gaudy, overly colorful text (and by all means, avoid Comic Sans!).